Privacy policy

Last updated: July 5, 2025

This Privacy Policy explains how Adewale Adejumo ("we," "us," or "our") collects, uses, and shares your Personal Information when you visit, use our services, or make a purchase from adewaleadejumo.com (the "Site"). This policy complies with South Africa's Protection of Personal Information Act 4 of 2013 (POPIA).

We respect your constitutional right to privacy and are committed to protecting your Personal Information. By using and accessing any of our services, you confirm that you have read and understood this Privacy Policy.

1. Responsible Party & Information Officer

Responsible Party:

Adewale Adejumo
2 Heleza Boulevard, Durban, NL, 4320, ZA
Email: community@adewaleadejumo
Phone: [Insert Phone Number Here]

Under POPIA, we are the "Responsible Party" for processing your Personal Information.

Information Officer:

We have appointed an Information Officer to ensure our compliance with POPIA. If you have questions about this policy or wish to exercise your rights, you can contact them directly:

  • Name: Adewale Adejumo
  • Contact: wale@adewaleadejumo.com

2. What Personal Information We Collect

"Personal Information" is any information that identifies a living person or an existing company. We collect Personal Information to provide and improve our services.

Information You Provide to Us Directly:

  • Contact & Identity Information: Your name, billing address, shipping address, email address, and phone number.
  • Payment Information: Payment card details and billing addresses, collected securely to process your orders.
  • Account Information: Your username, password, and security questions if you create an account.
  • Transaction Information: Details about products you view, add to your cart, purchase, return, or exchange.
  • Communications: Information you provide when you contact our customer support.

Information We Collect Automatically:

  • Device & Usage Information: When you visit our Site, we automatically collect information about your device, browser, IP address, and how you interact with our services using cookies and similar technologies.

Information from Third Parties:

  • We may receive information from our service providers or partners, such as our e-commerce platform provider, Shopify.

3. How and Why We Use Your Personal Information (Purpose of Processing)

We process your Personal Information only for specific, clearly defined, and lawful purposes related to our business. POPIA requires us to tell you if providing your Personal Information is voluntary or mandatory and the consequences if you don't provide it.

  • To Provide Our Services (Contractual Necessity): We use your information to process payments, fulfill orders, arrange shipping, and manage returns and exchanges. Providing details like your name, address, and payment information is mandatory to complete a purchase. Without this information, we cannot process your order.
  • To Manage Your Account (Contractual Necessity): To create and maintain your account, verify your identity, and remember your preferences.
  • For Marketing and Advertising (With Your Consent): To send you promotional emails or text messages and show you relevant advertisements. We will only do this with your explicit consent.
  • For Security and Fraud Prevention (Legitimate Interest): To detect and prevent fraudulent, illegal, or malicious activity and to secure our Site and payment processes.
  • To Communicate With You (Legitimate Interest): To provide effective customer support and maintain our business relationship.
  • To Comply with Legal Obligations: We may process your information to comply with applicable laws, such as retaining financial records for tax purposes as required by South African law.

4. Our Lawful Basis for Processing

Under POPIA, we rely on the following legal bases to process your Personal Information:

  • Your Consent: For specific activities like direct marketing, you provide voluntary, specific, and informed permission.
  • Performance of a Contract: When processing is necessary to fulfill our obligations to you when you make a purchase.
  • Compliance with a Legal Obligation: When we are required by law to process your information.
  • Protection of a Legitimate Interest: When processing is necessary to protect your legitimate interests or ours (e.g., for security), provided it does not override your fundamental rights.

5. Disclosure of Personal Information

We may share your Personal Information with third parties in these situations:

  • With vendors and service providers who perform services for us, such as payment processors, shipping companies, and data analytics providers. We have written contracts with these "Operators" to ensure they protect your information and adhere to POPIA's security standards.
  • With our e-commerce platform provider, Shopify, to power our online store.
  • To comply with any applicable law or valid legal process, such as responding to a subpoena or a request from a government agency.
  • In connection with a business transaction, like a merger or acquisition, to protect our rights or the rights of others.

6. Relationship with Shopify

Our store is hosted on Shopify Inc. They provide the online e-commerce platform that allows us to sell products and services to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application.

  • When Shopify processes your data on our behalf for core services, it acts as an Operator under our instruction.
  • Shopify may also use aggregated data or data from your use of services like Shop Pay for its own purposes, such as improving its platform. In these cases, Shopify acts as a separate Responsible Party. For more information, please read Shopify's Consumer Privacy Policy.

7. Security and Retention of Your Information

We are legally required to secure the integrity and confidentiality of your Personal Information by taking appropriate, reasonable technical and organizational measures to prevent loss, damage, or unauthorized access.

Should a data breach occur, we will notify both the Information Regulator and affected data subjects as soon as reasonably possible.

We will not keep your Personal Information longer than necessary for the purposes for which it was collected. Transactional information will be kept for a minimum of 5 years to comply with our legal obligations for financial record-keeping. After this period, your information will be securely destroyed or de-identified.

8. Your Rights Under POPIA

As a data subject in South Africa, you have the following rights regarding your Personal Information:

  • Right to be Notified: To be informed that your Personal Information is being collected.
  • Right of Access: To request a copy of the Personal Information we hold about you.
  • Right to Correction, Deletion, or Destruction: To request that we correct, delete, or destroy Personal Information that is inaccurate, irrelevant, excessive, or outdated.
  • Right to Object: To object, on reasonable grounds, to the processing of your Personal Information. You have an absolute right to object to processing for direct marketing.
  • Right to Withdraw Consent: You may withdraw your consent at any time, where consent is the basis for processing.
  • Right Regarding Automated Decisions: Not to be subject to a decision based solely on automated processing of your personal information intended to provide a profile of you, as per section 71 of POPIA.
  • Right to Complain: You have the right to lodge a complaint with the Information Regulator of South Africa if you believe we are unlawfully processing your Personal Information.

The Information Regulator of South Africa:

To exercise any of these rights, please contact our Information Officer using the details in Section 1. We will require proof of your identity before processing your request.

9. International Transfers of Information

Our store is powered by Shopify, a Canadian company. Therefore, your Personal Information may be transferred, stored, and processed in countries outside South Africa, including Canada and the United States. We will only transfer your information to another country in compliance with POPIA, ensuring the recipient is subject to laws or agreements that provide adequate data protection, or where we have your consent for the transfer.

10. Children's Data

This Site is not intended for use by children (persons under 18). We do not knowingly collect Personal Information from children. The processing of a child's Personal Information is prohibited under POPIA unless done with the prior consent of a competent person (such as a parent or guardian) or as otherwise permitted by law. If you are a parent or guardian and believe your child has provided us with their information, please contact us to request its deletion.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this Site and update the "Last updated" date.

12. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your rights, please contact us by email at community@adewaleadejumo or by mail using the details below:

Adewale Adejumo
Attn: Information Officer
2 Heleza Boulevard, Durban, NL, 4320, ZA